Big Ideas. Bold Truths. Built in Real Time.

This isn’t your average business blog. We write while we build sharing lessons learned, systems tested, and truths uncovered in the trenches of tech, consulting, and entrepreneurship. Whether you’re a nonprofit leader trying to make Salesforce work for your mission, a founder obsessed with building lean, or someone just trying to make sense of the chaos this is for you.

We talk about the tools we use, the questions we’re asking, the mistakes we’ve made, and the patterns we see coming. You’ll find walkthroughs, frameworks, thought-starters, and occasional hot takes. It’s part insight, part therapy and always grounded in doing the work.